Analysis of Cadburys Essay -- Business Management Companies Essays

Analysis of Cadbury's Background to business The Cadbury’s company started manufacturing chocolate in Birmingham in 1824. It was set up by Mr. John Cadbury. In the year 1847 the company changed when John and his brother Benjamin became partners and the company became known as the Cadbury Brothers of Birmingham. A year later the retail side of the business, which was allocated in Bull Street was passed to nephew, Richard Cadbury Barrow. In February 1854 the company received their first Royal warrant as ‘manufacturers of cocoa and chocolate to Queen Victoria. The company still holds the royal warrants of appointment. In 1861 both Richard and George Cadbury took over the business when their father retired. The Cadbury brothers were dissatisfied with the quality of cocoa products that were being produced by manufacturers including their own, for this reason the brothers wished to improve the quality of Cadbury cocoa products as to help the business to survive and prosper. The brother visited to the Van Houten Factory in Holland, after the visited the Cadbury brothers, started using a new processing technique. The Cadbury brothers introduced this new process for pressing cocoa butter from cocoa beans, the process made a more palatable cocoa essence. The company remained in Birmingham for 32 years and by then the factory had become too small for the worker force. The brothers decided that they had to move the factory to larger premises. The source of the quote below is cadburys.co.uk site. "Why should an industrial area be squalid and depressing?" Both brothers asked. "Why should not the industrial worker enjoy country air and occupations without being separated from his work?" "If the country is a good place to live in, why not to work in?" In 1878 the company was move to Bournville. After the death of Richard Cadbury in 1899, the Cadbury business became a private limited company: Cadbury Brothers Limited. George Cadbury became the Chairman of the Company’s new Board. The other directors were Barrow and William A. Cadbury (sons of Richard) and George’s own two sons, Edward and George Cadbury Junior. The Bournville factory site became a 'series of factories within a factory', as everything needed for the business was produced on site, with tin box pressing plants, carton making units, a design studio and pri... ...ain quality to their chocolate. PRICE Cadburys price their products competitively with their competitors. Cadburys products can be found in most local corner shops, Cadburys chocolates are price at the same price as their competitor: Example; Cadbury whole nut would cost 35 pence, while a Mars bar and Galaxy bar could also cost 35 pence. PLACE Cadbury sells anywhere where there is a demand for their products, special if there many customers that want to buy their products. Cadbury would sell their products to shops (business) that deals with beverages and confectionery like (Iceland, Sainsbury, Kwick Save, Tesco, Asda, Safeway) and also in post offices and newsagents and in vending machines. PROMOTION Through Cadburys promotional activities it can be clearly seen that they have been guided by their promotional and marketing objectives of "maximising profit† and also â€Å"to increase the sales†. Achievement of these objectives enables the business to meet the business objectives of being â€Å"Number one product in a given market†. Cadburys Company are the number one seller of chocolate confectionary product on the market, in the Europe and world-wide. Analysis of Cadbury's Essay -- Business Management Companies Essays Analysis of Cadbury's Background to business The Cadbury’s company started manufacturing chocolate in Birmingham in 1824. It was set up by Mr. John Cadbury. In the year 1847 the company changed when John and his brother Benjamin became partners and the company became known as the Cadbury Brothers of Birmingham. A year later the retail side of the business, which was allocated in Bull Street was passed to nephew, Richard Cadbury Barrow. In February 1854 the company received their first Royal warrant as ‘manufacturers of cocoa and chocolate to Queen Victoria. The company still holds the royal warrants of appointment. In 1861 both Richard and George Cadbury took over the business when their father retired. The Cadbury brothers were dissatisfied with the quality of cocoa products that were being produced by manufacturers including their own, for this reason the brothers wished to improve the quality of Cadbury cocoa products as to help the business to survive and prosper. The brother visited to the Van Houten Factory in Holland, after the visited the Cadbury brothers, started using a new processing technique. The Cadbury brothers introduced this new process for pressing cocoa butter from cocoa beans, the process made a more palatable cocoa essence. The company remained in Birmingham for 32 years and by then the factory had become too small for the worker force. The brothers decided that they had to move the factory to larger premises. The source of the quote below is cadburys.co.uk site. "Why should an industrial area be squalid and depressing?" Both brothers asked. "Why should not the industrial worker enjoy country air and occupations without being separated from his work?" "If the country is a good place to live in, why not to work in?" In 1878 the company was move to Bournville. After the death of Richard Cadbury in 1899, the Cadbury business became a private limited company: Cadbury Brothers Limited. George Cadbury became the Chairman of the Company’s new Board. The other directors were Barrow and William A. Cadbury (sons of Richard) and George’s own two sons, Edward and George Cadbury Junior. The Bournville factory site became a 'series of factories within a factory', as everything needed for the business was produced on site, with tin box pressing plants, carton making units, a design studio and pri... ...ain quality to their chocolate. PRICE Cadburys price their products competitively with their competitors. Cadburys products can be found in most local corner shops, Cadburys chocolates are price at the same price as their competitor: Example; Cadbury whole nut would cost 35 pence, while a Mars bar and Galaxy bar could also cost 35 pence. PLACE Cadbury sells anywhere where there is a demand for their products, special if there many customers that want to buy their products. Cadbury would sell their products to shops (business) that deals with beverages and confectionery like (Iceland, Sainsbury, Kwick Save, Tesco, Asda, Safeway) and also in post offices and newsagents and in vending machines. PROMOTION Through Cadburys promotional activities it can be clearly seen that they have been guided by their promotional and marketing objectives of "maximising profit† and also â€Å"to increase the sales†. Achievement of these objectives enables the business to meet the business objectives of being â€Å"Number one product in a given market†. Cadburys Company are the number one seller of chocolate confectionary product on the market, in the Europe and world-wide.